Indah Aprillia was born from a simple frustration: why does good skincare have to be expensive? We looked at the industry — the 5×–10× markups, the celebrity endorsements disguised as science, the $180 serums that cost $3 to make — and decided to do it differently.
We work with established manufacturers to formulate targeted serums at effective concentrations. No proprietary blends, no fragrance cocktails, no beauty-box filler. You get the ingredient, at the right percentage, in the right vehicle — for 2–2.5× what it costs to make it.
Indah Aprillia is part of Jifu LLC, a US-registered digital products holding company based in Bangkok. We're small, we're independent, and we answer to nobody but you.